The L’Oreal Perso is a three-in-one device for personalized cosmetics that utilizes AI technology to create the user’s ideal shade of foundation and lipstick as well as skincare. Our strategy for this project was to take a holistic digital approach, incorporating SEO, SEM, email, display, influencers on social media, and YouTube. Through these channels, we aimed to generate awareness, provide information, and increase findability, ease-of-use, and customer engagement. In conclusion we found that the strongest of the strategies were email, display, and YouTube. The use of influencers on social, though a strong tactic, did bring up concerns such as inauthenticity and controversies. Explore the links below for in-depth insights into the details of this project.

Link to presentation.

Link to research.