The concept behind this advertisement is to maintain simplicity while ensuring effectiveness. My goal for this project was to convey the quality of Olaplex products to encourage consumers in mainly the Ile de France region of France as well as Ouest and Centre-Est to make the purchase. To cater to this French audience, I avoided direct calls to action as in my research I found that they might not resonate well. Instead, I used language emphasizing the uniqueness and the patented formula to try to persuade consumers to choose these products over a competitor. To view more about this project and the research conducted, please visit this link.